I’ll get straight to the point: I never had the desire to become a photographer. My professional dreams initially took place in the areas of gastronomy and TV production. In itself, I was always fascinated by the medium of images – but by that I mean moving images. Going back, it all started when I met my current business partner Lars on the golf course at the age of twelve or thirteen. After many hundreds of balls, which we hit over the course, we discovered the common interest in filmmaking. Now, don’t get me wrong, I don’t mean that I had made a movie before – the passion was just there, or rather the idea

Wie viele von Ihnen wissen, arbeite ich, Christoph Marti mit verschiedenen Ästhetiken. Ich werde oft gefragt, ob ich auch Farbfotos mache, und meine Antwort ist natürlich ein klares “JA!”. Der Teil meiner Arbeit, für den mich die Leute kennen, ist natürlich monochrom. Ich nenne diese Art von Fotos meine Hauptästhetik. Natürlich ist das nicht meine gesamte Arbeit. Neben der Porträt- und Kunstfotografie arbeite ich auch in der Unternehmens-, Geschäfts-, Produkt- und Architekturfotografie. In all diesen Bereichen arbeitet man mit unterschiedlichen Bildsprachen. Wenn ich Food-Fotografie realisiere, dann ist das Bild in der Regel farbig – das macht natürlich Sinn, weil man bei Lebensmitteln mit den Farben arbeiten muss. As many of you know, I (Christoph Marti)

I have always liked spontaneous photo shooting sessions. So I met up with Valeria in Zurich and worked out a nice digital set in analogue style without any big equipment. I am a big fan of being able to work with new faces to see young talent in front of my lens. Ich habe schon immer spontane Fotoshootings gemocht. Also traf ich mich mit Valeria in Zürich und erarbeitete ein schönes digitales Set im analogen Stil ohne großes Equipment. Ich bin ein großer Fan davon, mit neuen Gesichtern arbeiten zu können, um junge Talente vor meiner Linse zu sehen. The session with Christoph Marti was created in Zurich.

If you want to become a model, you will sooner or later start looking for a reputable model agency. More and more you hear about model agencies, which sprout from the ground. We give you a few tips on what you need to watch out for, so as not to fall into the trap of dubious model agencies. Dubious model agencies know exactly how they can make money out of your dreams. Never pay anything – especially not in advance. Neither for a shooting nor for a running training or the like. You often hear that models apply to an agency and end up spending hundreds of francs or euros – for nothing. If a

Five years ago, I took my first steps into photography. At the beginning, this was just a simple hobby next to my work in the kitchen; but has quickly developed into a professional business. After just over a year and starting with a Paris assignment, I can now count over 90 magazine publications to my portfolio, as well as the experience of 2500 photo shoots. With the combination of traveling and photography, a dream has come true for me. There is nothing better than working internationally with interesting people from all walks of life and seeing the grateful face of a satisfied client. Since I did not train as a photographer myself, it fills me

In advertising, the word style is very present, in everyday language it is chic to mouth this word, and even in some job advertisements style is demanded from applicants. In any case, the vocabulary used to describe and classify fine arts such as painting, music or poetry cannot be imagined without the word style. But what does style mean to you? Is style to be measured by the average, or is this something everyone has to determine for themselves? For me, style is based on one’s own perception, on good taste. What I like myself, certain people find “special”; especially in terms of fashion or my visual language. Nevertheless, you have to stay true to

Why do I like Paris as a city so much? Paris welcomes the visitors after landing first of all quite unromantic. At the airport, you have to fight through the long lines in front of the ticket counters for the train and then the metro swallows the visitors for about an hour, usually packed with other newcomers. However, Paris for me is a source of artistic inspiration, a wonderful architecture, a beautiful feeling for the soul and wonderful locations and models for photo shoots. After the second year as a photographer, I was in the city for the first time and now I visit it almost monthly. Berlin is considered the city on the rise,

A question about which you can discuss for a long time and everyone has a different opinion or idea. Why are the measurements for models so important? Actually, the explanation is simple, there are many models around the world. Whether a designer presents his fashion collection in Berlin, Paris or New York, the collections are cut to a certain size, so that these can be worn internationally by the models, The designers first create a few sample pieces, which are shown to customers, for example, at the Fashion Weeks. These collection pieces are usually cut to a standard size, this standard size corresponds to e.g. high fashion (Chanel, Dior, etc.) a height of 178cm for

The average woman has a clothing size of 44. In fashion, most often resort to models who have a clothing size of 34 – 36. 90 – 60 – 90 are dream measurements that are associated with a model. And in fact, a runway model may have a maximum hip circumference of 90 cm. Curved models are therefore becoming more and more popular not only in advertising, but also in the fashion industry. From large department store chains to fashion magazines, as a curve model you can create anything today. Due to the fact that women can better identify with the models from the advertising posters, from the television or from the catalogs, the willingness

Who takes the photo? Is it the camera, the photographer or the viewer? The photographer, of course. However, the following point is important: a really interesting shot remains in the viewer’s memory, regardless of whether it has technical flaws such as blurriness or incorrect exposure. For the success of meaningful photos is also not necessarily an extensive and expensive photographic equipment required. Much more important than the use of expensive technology is the eye behind the camera, is the examination of the subject. New sessions in October and November with Christoph Marti are now available. Wer macht das Foto? Ist es die Kamera, der Fotograf oder doch der Betrachter? Natürlich der Fotograf. Jedoch ist folgender